design - print - Toshiba

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A six color printed brochure with UV coating on all images. We used a metallic purple to compliment the pink/purple color on the high field MRI system. For the many exquisite clinical images we utilized a medium grey and black duotone printing process to maximize image resolution and quality.

On a personal note, I helped art direct the photography in Japan just two weeks before the birth of my first son.

That is the kind of dedication we bring to every project.
Count on it.

Six color plus spot UV coating brochure for a revolutionary open MR system from Toshiba. We shot the photography, wrote the copy and designed the brochure (all with help from other folks like pro photographers, editors and other experts).

The brochure has lasted for the lifetime of the product with the latest incarnation having a 'hot' theme to help invigorate the system's image.

Awesome clinical images are crucial to the success of any medical imaging device, so we spent enormous amounts of time and effort to perfect the duotone printing process. We pull two color press proofs of the clinical images prior to printing. Nothing beats real ink on real paper.

Simple four color brochure to tout the latest upgrades and enhancements to Toshiba's innovative open MRI system. The visual style integrates with the other pieces of marketing literature while retaining its own identity.

Once upon a time, we produced a newsletter for Toshiba that focused on technical issues surrounding their MRI products.

While the subject matter may be dry and the budget low, we created a fast and flexible template for our client to get their message out to the customer base with a minimum of noise and hassle.